March 17, 2017
Kawaii Monster Cafe
Kawaii Monster Café is a café started by Sebastian Masuda, an artist who is known for producing promotional music videos for Kyary Pamyu Pamyu. The café opened on August 1st of this year in Harajuku, Tokyo, an area that is a mecca for youth culture in Japan.
Sebastian Masuda spends half of the year abroad visiting foreign countries, and says that foreigners who have become his friends often ask him to recommend a place (café or restaurant) that is very “Tokyo.” He has always been puzzled about what to recommend, and in order to meet such demands, has decided to create a café that really reflects the fashion and design of Harajuku.
The concept of Masuda’s café is: “The Tokyo that has never been seen” (まだ見ぬ東京 –> pronounced: “mada minu Tokyo”) where Masuda attempts to express a new image of Tokyo.
The word “Monster” in the café’s name expresses an image of being eaten by a monster, and trapped inside of its stomach. Therefore, the interior of the café evokes the feeling of being inside of the belly of a monster.
The café is separated into four areas: Mushroom Disco, Milk Stand, Bar Experiment, and Mel Tea Room.
– Mushroom Disco features colorful poisonous mushrooms.
– Milk Stand is a crazy baby room.
– Bar Experiment features a mysterious bar counter in the deep sea, with legs of giant jellyfish.
– Mel Tea Room is tea party with macarons, ice cream, and chocolates.
Kawaii Monster Café offers very unique and colorful menu items based on the themes of “colors and shock” which are present in Masuda’s art work. For example, one of the most interesting menu items is a rainbow colored pasta, which is seven different colors of pasta, served on a plate in the shape of an artist’s pallet, along with several different colored sauces that resemble paints.
In addition to the colorful menus and interior, there are girls there called “Monster Girls” who represent five different styles: Baby, Dolly, Candy, Nasty and Crazy. Masuda designed their costumes.