October 19, 2017
Nakamuraya Puts Out Billboard Saying “Thank you” in Delhi
Nakamuraya, a company that is best known for its curry products and its restaurants that serve those products has put up a large billboard saying “ありがとう” at the top of a building in Delhi, India from June 12th to September 30th, 2017. “ありがとう” is a Japanese word that means, “thank you”, and pronounced as arigato. This is a part of their campaign to be thankful for India and to celebrate the 90th anniversary since they started selling their original Indian type curry.
The billboard is also intended to celebrate the 60th anniversary of the Cultural Agreement between the two countries that came to be in 1957. In addition, 2017 has been a year of friendly cultural exchanges between Japan and India as the Prime Minister of India, Narendra Modi came to Japan in November of 2016 and agreed with Prime Minister Shinzo Abe to focus heavily on Japan-India relations and promote exchange in many areas such as holding related events in both countries.