November 20, 2017
VIRON is a luxurious bakery managed by a Japanese company called Le Style, which uses flour made by a French company called Viron. Currently, VIRON has two stores in Tokyo, one in Shibuya and the other in Marunouchi. Le Style got exclusive rights to use and sell flours created by the French company. The first floor of each store contains the bakery, while the second houses a brasserie where people can eat the breads that they purchase from the bakery. They serve breakfast in the morning and dinner in the evening. In the afternoon, they have a cafe menu. The CEO of Le Style, Nishikawa, went to France in 2001 to research breadmaking. After eating bread from more than 100 bakeries in France, he finally found a bakery that bakes the perfect, amazingly delicious bread. He discovered that the bakery uses flour made by Viron. Nishikawa fell in love with bread made from Viron flour, and eventually negotiated the exclusive rights to sell and use Viron flour in Japan. After the first VIRON bakery opened in the Shibuya, neighborhood of Tokyo in 2003, it quickly became popular among both Japanese locals and French residents in Japan who love the authentic taste of French-style bread. Some French customers even say that the bread baked at VIRON tastes better than bread in France!
Viron is known for their baguette called Retrodor, which they bake every hour. However, we find their pastries to be equally delicious, especially their chausson au pom ( apple pie ), which is so tasty that you are compelled to eat the crumbs. Therefore, we believe that Viron’s chausson au pom deserves more credit. In 2006, Le Style opened a second VIRON bakery in Marunouchi, Tokyo, which is just as successful as VIRON Shibuya.
Address: 33-8 Udagawa-cho, Shibuya-ku, Tokyo-to Phone
Hours: 9 am -5 pm. 7pm-10: 30 pm.
Credit cards are not acceptable at the bakery on the first floor, but can be used at Brasserie on the second floor.